McDonalds

As a partner of McDonald’s for over 25 years, we have been heavily involved in the design, development and distribution of their printed materials across more than 1,000 stores.

However, it became extremely challenging to execute a seven day-part menu across a range of time zones, all while localising the menus down to an individual store level.

We were thus challenged to digitise McDonald’s menu boards to make this process far more cost and time efficient.

Following trials in 30 stores, McDonald’s saw the immediate impact our menu board content had on the customer experience, leading to improved sales and greater customer engagement.

Following this success, McDonald’s again challenged us – this time to roll out the digital menu board content nation wide.

We are now creating, coding and scheduling content, as well as providing a dedicated technical support team, for just over 1,000 stores across Australia and New Zealand.

As a result, McDonald’s has continued to achieve positive growth, despite increasingly difficult competition and drastically changing consumer demands.

The Solution

Creative Ideation

We create big retail communications ideas, based on deep insight led strategy that drives your growth metrics.

Think

• Insight led communication inspires our creative team to develop campaigns to drive your business growth

• Ideas and creative routes that bring your brand to life across your digital signage network

• With hundreds of campaigns worth of experience, our complete in-house digital studio can give you a competitive advantage

Strategy

We develop winning moves so you can stay ahead of the pack.

Think

• Reviewing your retail network to help you prepare for the future

• Choosing which areas to strategically focus resources

• Winning in-store technology and communication strategies

• Executing strategy with discipline and clear success metrics

Content Management Systems

We deliver content to the right device, location and time, every time using best in class software solutions and centralised management.

Act

• Digital signage platforms, networked on-site and web based media players on central server applications

• Networks organised by location, shared geographies, customer attributes and more

• Design layouts, place content and campaign distribution through single or multi-channel media players

• Content scheduling and day-parting with drag and drop functionality

Content Production

We create engaging and inspiring content that sells your brand offers, enhances the customer experience and ultimately sells more.

Act

• Full scale in-house creative studio that specialises in digital signage communication

• Animators and programmers that turn static content into engaging content

• Curation and/or customisation of your existing content to influence at each touchpoint of the customer journey

• New content created to specifically maximise ROI of your digital signage network

Project Management

We ensure everything runs to plan, and the solution is on brief, on time and on budget.

Act

• Project scoping to ensure all elements are captured and agreed ahead of execution for complete confidence

• Preparation of both topline and detailed project documents including tools and methods to help keep project teams on track

• Reporting against timelines, budgets and resources to help managers deliver certainty to key stakeholders

Scheduling & Campaign Management

We create and schedule in-store media programs that deliver you a complete easy to understand plan.

Act

• Simple to very complex campaigns deliver the right message to the right device at the right time

• Pictorial media schedules so you know exactly what is happening in your digital signage network

• Schedules designed for easy stakeholder engagement from SMB to Enterprise level organisations

• Scheduling to reflect changes in local, competitive environments

Tech & Customer Support

We work around the clock, assessing, addressing, and implementing escalation procedures to keep your in-store digital solutions operational.

Review

• Integrated help and technical support hotline services to resolve infrastructure & content problems in real time

• Escalation procedures and tailored service level agreements to meet your specific business requirements

• Monitoring of hardware operation with on-site service and swap out

• Complete logging, tracking and reporting of events on a periodic and ad hoc basis