The Comfort Shop

With such fierce competition, The Comfort Shop needs to remain innovative in order to stay one step ahead of their competitors.

That’s why they looked to us to create a complete digital signage experience for their flagship showroom in Sydney.

Tasked with showcasing their premier products and increasing engagement with the passing foot traffic, we developed a strategy to communicate the superior comfort and space saving products they offer.

Using a range of these products as hero images, combined with sophisticated animations and carefully considered scheduling, we were able to effectively communicate their brand and offers to engage and attract shoppers into their store.

We now manage their digital signage network remotely and can change the messaging and creative content to respond to the seasonal, and different day parting considerations, as well as competitive movements.

This has ensured The Comfort Shop’s flagship store has an innovative, premium digital signage network that continues to capture the attention of passer-by and draw shoppers in.

The Solution

Strategy

We develop winning moves so you can stay ahead of the pack.

Think

• Reviewing your retail network to help you prepare for the future

• Choosing which areas to strategically focus resources

• Winning in-store technology and communication strategies

• Executing strategy with discipline and clear success metrics

Content Management Systems

We deliver content to the right device, location and time, every time using best in class software solutions and centralised management.

Act

• Digital signage platforms, networked on-site and web based media players on central server applications

• Networks organised by location, shared geographies, customer attributes and more

• Design layouts, place content and campaign distribution through single or multi-channel media players

• Content scheduling and day-parting with drag and drop functionality

Content Production

We create engaging and inspiring content that sells your brand offers, enhances the customer experience and ultimately sells more.

Act

• Full scale in-house creative studio that specialises in digital signage communication

• Animators and programmers that turn static content into engaging content

• Curation and/or customisation of your existing content to influence at each touchpoint of the customer journey

• New content created to specifically maximise ROI of your digital signage network

Installation

We plan with precision & implement for success so you have complete peace of mind that your network will be operational on time, every time.

Act

• Briefing processes that capture all the right information, contacts and experience required to get the job done smoothly

• Site visits to ensure both costs and timelines can be estimated with certainty to keep the project on track

• Complete installation reporting documents with pictures and approvals for complete visibility

Integration

We embed solutions into your infrastructure, by working hand-in-hand with IT and other functions to deliver results.

Act

• Assessment of the proposed solutions, compatibility with different hardware, operating and security systems

• Expertise in creating integrated and stand alone digital signage and in store analytics solutions

• Network or cloud based hosting and integration services

Technology Procurement

We source, negotiate and purchase for success, so you can focus on delivering business value.

Act

• Experts that deliver long term value on the latest retail technologies

• Teams that negotiate the best deals for the specified technology requirements

• Support and co-ordination of the delivery and terms of sale on technology equipment

Project Management

We ensure everything runs to plan, and the solution is on brief, on time and on budget.

Act

• Project scoping to ensure all elements are captured and agreed ahead of execution for complete confidence

• Preparation of both topline and detailed project documents including tools and methods to help keep project teams on track

• Reporting against timelines, budgets and resources to help managers deliver certainty to key stakeholders

Scheduling & Campaign Management

We create and schedule in-store media programs that deliver you a complete easy to understand plan.

Act

• Simple to very complex campaigns deliver the right message to the right device at the right time

• Pictorial media schedules so you know exactly what is happening in your digital signage network

• Schedules designed for easy stakeholder engagement from SMB to Enterprise level organisations

• Scheduling to reflect changes in local, competitive environments

Tech & Customer Support

We work around the clock, assessing, addressing, and implementing escalation procedures to keep your in-store digital solutions operational.

Review

• Integrated help and technical support hotline services to resolve infrastructure & content problems in real time

• Escalation procedures and tailored service level agreements to meet your specific business requirements

• Monitoring of hardware operation with on-site service and swap out

• Complete logging, tracking and reporting of events on a periodic and ad hoc basis