Why Digitise Your Store With Digital Signage?

Everybody wants more store traffic and the flexibility to change marketing messages on the fly.  With the cost of digital signage and retail analytics technology becoming affordable for every retailer, it’s the new competitive advantage to win over shoppers.  RetailMotions unique content systems use smart analytics-driven digital signage to attract, engage and influence shoppers to drive your store sales.
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Retail Digital Signage Systems & Solutions Australia

Wherever your company is based and whatever industry it is in, there’s simply no getting away from the fact that the modern economy demands a certain level of online engagement.

Whether it’s building an attractive and functional website, conducting powerful e-marketing campaigns, maintaining social media accounts, and/or anything else related to engaging with internet users, there are a wealth of different opportunities to pursue when it comes to harnessing the power of technology – and the internet, in particular – for the benefit of your business.

We all know how important effective management of a company’s online activities is when it comes to building for the future and attaining desirable levels of growth and progress, but improving your online reputation is not enough on its own to guarantee that your business is doing what it needs to do in order to keep up with the competition and continue to attract and maintain new customers.

The Best Digital Sign Boards in Australia

Once you’ve started thinking about your approach to online marketing, it’s immediately time to start thinking about how you’re going to ensure that this approach is well tied-in with your general marketing strategies.

The last thing any business needs is for customers to be turning up to its physical, brick and mortar premises only to find that they’re confronted with an image and brand which is completely detached from what they’ve seen online.

When this happens, it causes confusion and disappointment – and has a detrimental effect on a business’s sense of professionalism in the eyes of the customer.

What you want is for customers to be engaging with your company online so that they have a strong sense of its image and identity before they turn up at your doors.

And once they arrive, you want them to be able to immediately see how the image you’ve built online is directly related to – and enhanced by – their experience in-store.

This alone gives you the unique edge which will continue to set well-integrated online and bricks and mortar companies apart from their web-only counterparts.

One of the best things you can invest in when it comes to creating this powerful, integrated customer experience is high quality digital signage.

What is Digital Signage?

Just like traditional signage, digital signage systems exist to convey information and/or marketing materials to your customers. Essentially, what sets digital signage systems apart is there versatility and adaptability.

Digital sign boards can display a much wider range of content than a traditional sign. Using a range of different content management systems, digital sign boards can show not just text and images, but also videos, sophisticated graphics and streaming media.

This means that they can easily be integrated with the online materials found on your website and social media channels, so that when customers visit your premises they’re immediately met with familiar images which they’ve already developed something of a connection with.

Furthermore, both interactive and non-interactive digital signage displays can be quickly, conveniently and effortlessly updated, meaning that you can ensure that the information being conveyed to your customers is always up-to-date and relevant. And at the touch of a button you can instantly roll out any changes to displays across multiple premises and over vast distances.

How to Choose a Good Digital Signage Business

When it comes to finding a reliable digital signage business from whom to purchase your new digital signage system, it’s important to consider the service each provider provides and the reputation they’ve built in the industry.

Here at RetailMotion, we’ve been providing top quality digital signage displays to businesses across Australia for many years.

During this time, we’ve worked with small, family-run, local firms and helped them transform their existing displays into advanced, modern systems that noticeable drive up their foot-traffic, conversion rates and average sales values.

We’ve also worked with some huge multinational corporations with household names and delivered complex digital signage solutions on an immense scale, always rising to the next challenge with enthusiasm and efficiency.

As a result, we’ve built an outstanding reputation for quality and reliability which we strive every day to uphold and live up to.

Our Approach to Digital Signs for Business

Our success is built on the back of our unique, comprehensive approach to providing digital signs for business. Rather than simply providing generic advice and standard digital signage solutions, we assign each and every customer a dedicated team of highly trained and experienced experts who will work with them to gain a thorough understanding of their industry and the particular challenges it throws up.

The digital signage design team will then create bespoke solutions that are guaranteed to deliver superior results, helping with implementation and providing ongoing support and management of the systems.

This approach means we’re able to consistently provide retail digital signage and other digital signage, Australia-based companies can always depend on to meet their particular needs and requirements.

Contact Us to Get the Best Digital Signage Available

Whether you’re looking for retail digital signage or signage for any other industry, our digital signage design team can always provide a range of different options that are suitable for companies of all manner of different backgrounds and needs.

The first step on the road to creating a stronger, more consistent brand and bridging the gap between your customers’ online and offline experiences of your company is to make contact with the team here at RetailMotion. We always provide the most advanced, sophisticated digital signage Australia has available, and we’re always happy to work with new customers to deliver unique, customised solutions.

So if you’re currently in the process of growing your business’s online presence and you’re looking for ways to ensure that your online brand and image continues to be conveyed to customers when they visit your physical premises, we’re the team of experienced professionals who can make it happen.

For more information about the very best digital signage available on the Australian market, simply get in touch with a member of our friendly and professional team today.

Retail Motion provides the best digital signage in Australia. We specialise in digital menu boards, retail in store analytics, digital advertising screens & interactive digital signage. We service all of Australia, including Sydney, Brisbane & Melbourne.
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Our Approach

RetailMotion is a different type of in-store communications agency.  RetailMotion is a focused digital signage and analytics planning, construction and deployment business that specialises in creative content that brings your network to life.  We leverage the power of retail analytics to unlock insight into shopper behaviour and use it to develop bigger and better campaigns to drive sales.  We provide complete end-to-end solutions from an initial blueprint to the ongoing technical and customer support services required to ensure everything runs like clockwork, from start to finish.

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Think

RetailMotion harness the power of big data, strategic thinking, and the latest screen and content management systems technologies to deliver superior brand and customer experiences at the right time, every time.

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RetailMotion creates and executes content plans that inspire, engage and influence customers while they are in store, where up to 70% of decisions are made.

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We gather big shopper data through the latest in-store sensors and 3D stereo cameras to create strategic dashboards that enable managers to develop action plans and report on the performance of their store networks.

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Store Analytics

We uncover shopper insight using sensors, sophisticated software and smart data analysis to develop strategic action plans.

Think

• Project scoping to understand your business challenges

• Planning to make complex projects simple

• Customer Journey mapping for optimal technology positioning

• Key metrics that are customised for your store network

• Management dashboards that drive continuous improvement

Strategy

We develop winning moves so you can stay ahead of the pack.

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• Reviewing your retail network to help you prepare for the future

• Choosing which areas to strategically focus resources

• Winning in-store technology and communication strategies

• Executing strategy with discipline and clear success metrics

Creative Ideation

We create big retail communications ideas, based on deep insight led strategy that drives your growth metrics.

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• Insight led communication inspires our creative team to develop campaigns to drive your business growth

• Ideas and creative routes that bring your brand to life across your digital signage network

• With hundreds of campaigns worth of experience, our complete in-house digital studio can give you a competitive advantage

Technology Procurement

We source, negotiate and purchase for success, so you can focus on delivering business value.

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• Experts that deliver long term value on the latest retail technologies

• Teams that negotiate the best deals for the specified technology requirements

• Support and co-ordination of the delivery and terms of sale on technology equipment

Content Management Systems

We deliver content to the right device, location and time, every time using best in class software solutions and centralised management.

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• Digital signage platforms, networked on-site and web based media players on central server applications

• Networks organised by location, shared geographies, customer attributes and more

• Design layouts, place content and campaign distribution through single or multi-channel media players

• Content scheduling and day-parting with drag and drop functionality

Content Production

We create engaging and inspiring content that sells your brand offers, enhances the customer experience and ultimately sells more.

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• Full scale in-house creative studio that specialises in digital signage communication

• Animators and programmers that turn static content into engaging content

• Curation and/or customisation of your existing content to influence at each touchpoint of the customer journey

• New content created to specifically maximise ROI of your digital signage network

Installation

We plan with precision & implement for success so you have complete peace of mind that your network will be operational on time, every time.

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• Briefing processes that capture all the right information, contacts and experience required to get the job done smoothly

• Site visits to ensure both costs and timelines can be estimated with certainty to keep the project on track

• Complete installation reporting documents with pictures and approvals for complete visibility

Scheduling & Campaign Management

We create and schedule in-store media programs that deliver you a complete easy to understand plan.

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• Simple to very complex campaigns deliver the right message to the right device at the right time

• Pictorial media schedules so you know exactly what is happening in your digital signage network

• Schedules designed for easy stakeholder engagement from SMB to Enterprise level organisations

• Scheduling to reflect changes in local, competitive environments

Integration

We embed solutions into your infrastructure, by working hand-in-hand with IT and other functions to deliver results.

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• Assessment of the proposed solutions, compatibility with different hardware, operating and security systems

• Expertise in creating integrated and stand alone digital signage and in store analytics solutions

• Network or cloud based hosting and integration services

Project Management

We ensure everything runs to plan, and the solution is on brief, on time and on budget.

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• Project scoping to ensure all elements are captured and agreed ahead of execution for complete confidence

• Preparation of both topline and detailed project documents including tools and methods to help keep project teams on track

• Reporting against timelines, budgets and resources to help managers deliver certainty to key stakeholders

Store Analytics

We uncover shopper behaviour using sensors, sophisticated software and smart data analysis to develop strategic action plans that drive store growth.

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• Briefing, to thoroughly understand your store network’s, business challenges

• Project planning that provides visibility and certainty throughout the project

• Site discovery to understand traffic flows to optimise in-store technology positioning

• Key metrics that are customised for your store network to maximise actionable data

• Management and store dashboards with benchmarking to drive continuous improvement

Workshop

We help create team alignment that energises projects, by facilitating, participating and hosting workshops that deliver results.

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• Host project teams on site in a neutral environment to align thinking and focus on key challenges and objectives

• Collaborative team brainstorming and ideation sessions that stimulate out-of-the-box thinking

• Full workshop outputs that are aligned and ready for execution

Tech & Customer Support

We work around the clock, assessing, addressing, and implementing escalation procedures to keep your in-store digital solutions operational.

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• Integrated help and technical support hotline services to resolve infrastructure & content problems in real time

• Escalation procedures and tailored service level agreements to meet your specific business requirements

• Monitoring of hardware operation with on-site service and swap out

• Complete logging, tracking and reporting of events on a periodic and ad hoc basis

Reporting

We present findings that turn insight into action, so you can deliver your business objectives.

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• Reports that provide clarity and benchmarking to enable continuous improvement

• Dashboards designed for managers who need data at their fingermarks

• Presentations that are prescriptive with clear action planning to help drive growth

Work at a Glance