5 Tips for Planning Mesmerizing Exhibition Display Content
Studies show that sales increase by an average of 88% with the use of digital signs vs. static signs and traditional banners. For any business to get ahead of its competition, it has to create new forms of customer interaction and engagement. Even if your company provides better and more economically-priced products or services, consumers will gravitate towards the company that they form a stronger rapport with. This is why marketing and promotion is absolutely pivotal; you have to think outside the box and utilize the latest technology available.
Digital Signage Displays: Marketing in the Digital Age
Trying to connect with your consumers through flyers and ads sent through snail mail just doesn’t cut it anymore. Digital signage display systems are turning up in more shops and are now used in every industry, including retail stores, hotels, health clinics and restaurants.
Instead of tuning to the news or sports channels, more businesses are using their wall monitors to display marketing content. This may include regular updates on the latest deals or product releases. Some businesses are also incorporating social media into their display; this is a neat trick that encourages customer interaction with posts displaying in real time for public view.
Social network and digital signage combined can become quite a promotional arsenal. Some good practices to follow include the following:
1. Use the Appropriate Social Media Channel
If your business provides physical goods and services, such as furniture or food catering, then use a site like Pinterest or Tumblr to post photos of items relevant to what your company offers. Likewise, use Facebook to begin a conversation to build your brand and encourage mobile users to “like” your company.
2. Don’t Be Afraid of Negative Comments
By allowing social media feeds on your digital display, you may get negative and downright nasty comments and feedback, which will be visible to the public. This is one of the primary reasons that prevent some stores from integrating social media into their signage displays. However, if your brand has a fairly established and trustworthy reputation, then every negative comment will often be offset by 10 positive ones from satisfied consumers.
3. Be Transparent
Since negative comments are likely inevitable, be ready to counter with a response of your own. If the negative grievance contains fact-based information, then quickly acknowledge the problem and provide information on how the situation will be addressed. Be polite even to commenters that completely rip on your brand. What you don’t want to do is start a Twitter war or anything of that nature because that will only make your company come off as unprofessional.
4. Use Social Media to Relay Relevant Information
Use social networks to link to relevant images, posts, product specs, online flyers and other pertinent promotional information. This can also include coupons and redeemable codes for online purchases.
5. Provide Information Indirectly Related to Your Company
Not every post by the company should be promotional. You don’t want consumers to get the sense that you are constantly in hard sell mode. Messages can also include non-promotional content related to your business. A bar, for example, can send posts on sports scores. Likewise, a department store can send links to the latest stories on celebrity fashion.
Social Network and Digital Signage Go together like Bread and Butter
By incorporating social media into your signage displays, you create a stronger marketing outreach that results in more engaged consumers. The end result is a bigger presence and establishment of your business name and brand. As of November of 2012, 69 percent of adults are active social media users, so it makes sense to put these invaluable resources to good use.