How Does Android Change the Digital Signage Landscape?
Digital signage systems are the new innovation in digital marketing. It allows businesses of all industries with a brick-and-mortar store to show off their newest products and services using the latest technology. Signage panels are far more visually stunning than traditional banners and posters; furthermore, the content can also be switched at regular intervals, allowing for the dissemination of various information and updates.
Android for Digital Signage Application
There has been discussion in the tech industry over Android’s viability for digital signage application. So far, Google’s operating system has proven to be a favorite among signage system users for its low cost and easy-to-use set-top boxes.
Various tech companies have released Android-based products for use with signage displays. One such example is a portable device similar to a thumb drive that runs on Android 4.1 and handles Adobe Flash and HD video. Simply plug the device into your monitor’s HDMI video port and all management of your content and upgrades are automatically performed by the carrier company. It is simply one of the most hassle-free gadgets out there that affords users the luxury of a maintenance-free system.
Android-Based Automated Retail Systems
Prototype versions of Android-operated vending machines and self-serving kiosk stations are also appearing in malls and airports. One such innovation is the Arlite System, an automated micro-store that takes a user’s buying experience to a whole new level. In short, Arlite is basically a digital vending machine that carries small gift items and goods ranging from iPads to e-cigarettes. Systems can also be configured to accept payment through an NFC-enabled phone, QR code or through traditional payment via cash inserted through a slot.
The idea of Arlite and other similar automated retail systems is to redefine how consumers do shopping by providing quick and convenient access to everyday goods that are normally only available through in-store purchase.
Additional Signage Systems Operating on Android
Another product powered by Android is the 11Giraffes. For a very affordable $60, users get a miniature device similar in size and shape to an iPod Nano. This media player performs various functions but is especially suitable for single zone digital signage systems that display predominantly image and video content.
Yet another system is the Audience, a software platform that enables real-time scheduling, H264 video playback, automated data feed ingestion and command and control for last minute and emergency notices.
There are additional products and software that run off of Android with new and improved functions that include features like multi-screen synchronization, off-line operation and dynamic content playback with accurate runtime operation. Such systems are already in use in public areas like airports, subways, shopping plazas and hotel lobby areas.
Android-Based Systems may become the New Norm in Digital Signage Software
To put it in perspective, Android-based systems for digital signage software were nonexistent as recently as 2011. Currently, there are close to 40 companies in the signage industry that provides Android solutions. Businesses and marketers will find that the operating system provides a cost-effective solution for beginning users.
Digital signage systems provide customers with a whole new shopping and browsing experience. For the end user, signage displays offer a hip and modern way of promoting to their target audience in a way that draws awe and elicits consumer reaction and response. While Android-based technology for digital signage is still in its infancy, the trend is growing fast and is projected to become the new standard in marketing technology.