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Get In Touch

Get In Touch With Us

RetailMotion Pty Ltd
Level 1, 168 Willoughby Road
Crows Nest NSW 2065
AUSTRALIA

P: (02) 9002 1611 

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Digital Marketing >

Digital Marketing
Email & Database Marketing

Digital Marketing >

Digital Marketing
Email & Database Marketing

Discuss A Project 

We’d love to chat with you. Complete the form below and we will get back to you to discuss your project further.

Please Review The RetailMotion Terms, Conditions and Privacy Policy

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Discuss A Project 

Please Review The RetailMotion Privacy Policy

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“I want to do business with a company that treats emailing me as a privilege, not a transaction”
– Andrea Mignolo

Gone are the days of generic email blasts, sending your message to everyone in your business database. Today, email marketing is built on a trust system and is a foundation of any online transformation. Give your customers what they want and in return, create a loyal and trusting customer following. RetailMotion can help you design specific email communications campaigns that drive business growth.

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What goes into sending an email?

Before you can send anything to your customers, you need a database comprised of their email addresses. It is vital to continually manage and clean your email database to ensure that it is relevant and current. To maximise results, you need to use segmentation, for example by geography, age, lifestyles, past purchases, or stage in the sales funnel. The bottom line is that email list segmentation serves customers with highly targeted communications, which increases open rates, decreases unsubscribe rates, and leads to greater revenue.

Think before you send

Beyond your database, there is a significant amount of thinking required for email marketing. We know the best times to send emails to your customers and how often. Based on your industry, open rates can vary by as much as 20% depending upon the day of the week, even before considering the time of day.

RetailMotion understands engaging content, the best places to put call-to-action buttons for increased conversion, and how to create optimised headlines for impressive open rates. We use A/B split testing, trialing different versions of the same email to determine which is more successful in reaching your objectives.

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Who are you talking to?

More often than not, those customers in your email marketing database are your most profitable customers because they most likely have pre-existing favourable attitudes towards your brand. Use this to your advantage. Email marketing is one of the most effective ways to keep these customers engaged and ensure they continue to make repeat purchases. Your email must provide value, for example, first-to-know information, discount codes, or VIP club offers. RetailMotion can help you build your database and improve your email marketing resulting in superior customer relationships.

Discover our other Digital Marketing services

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Strategy

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Content Creation

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Social Media

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Community Management

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Email & Database Marketing

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Website Design & Development

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SEM & SEO

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Landing Pages & Forms

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Marketing Automation

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Media Planning & Buying

Discuss A Project

We’d love to chat with you. Complete the form below and we will get back to you to discuss your project further.

Please Review The RetailMotion Terms, Conditions and Privacy Policy