A polygon style illustration displaying a male sitting at a desk with a laptop in-front of him and a tablet laying on the desk, behind him is a visual reference to code, indicated by straight horizontal lines and the “” symbol representing the RetailMotion digital marketing sub-service of website design and development.

Digital Marketing >

Digital Marketing
Website Design & Development

Discuss A Project

Digital Marketing >

Digital Marketing
Website Design & Development

Discuss A Project

We’d love to chat with you. Complete the form below and we will get back to you to discuss your project further.

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Discuss A Project

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“Websites promote you 24/7: No employee will do that”
– Paul Cookson

Create seamless online customer experiences and achieve long-term business success. RetailMotion goes beyond general aesthetics, transforming your website into a well-oiled marketing machine. Turn browsers into buyers with our outstanding website design and development process.

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Where we begin

It is critical before we begin that we understand the overall purpose of your website and devise the strategy behind it. We want to know your success metrics and agree upon exactly what your website project entails. In the earlier stages of website design and development some of the things we consider include:

Calls-to-action
Customer groups, goals and needs
Self and competitor analysis
Content strategy including imagery, video, design etc.
SEO
Sitemap and wireframes

SEO strategy

Leading your website design and development with SEO in mind, sets your business up for greater success. At RetailMotion, we ensure your website can be crawled and indexed easily by search engines, design search-friendly URL’s, optimise content, utilise alt tags and much more.

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Sitemap

The sitemap or information architecture allows you to visualise the structure of your website, providing an easy-to-follow path and utilising important keywords. We design top-quality sitemaps to organise your website, making it easy for search engines to crawl your pages.

Content & copywritting

Content isn’t king, it’s the kingdom. RetailMotion values content and copywriting, understanding that it’s what makes a good website and turns it into an exceptional one. Everything on your website tells a story. We consider not just the written words but also the combined power of images, video, and animation when it comes to overall website design and development.

A polygon style illustration displaying a female smiling as she interacts with her laptop. Beside her is a tablet. In the background is a visual representation of an in-progress website user experience workflow.

UX & UI design

A successful website always puts the needs of the user first. Carefully considered user experience (UX) and user interface (UI) generates loyalty, encourages engagement, and increases conversions. During this part of website design and development, our goal is to create the best possible experience for your customers that meets your business goals.

Production, development, testing

Throughout the process, we work closely with our expert developers, uncovering and smoothing out any bumps along the way. We test multiple times at each milestone, across varying audiences, browsers and devices. To ensure that your website is ready for your customers, we check that all the links are working, everything loads and that there are no breaks or errors.

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Launching

Website design and development is fluid, which means even after launch, we continue to maintain your website to ensure you are keeping your customers happy. When we launch your website, we regularly run tests and monitor analytics to ensure that everything continues to operate as planned. The beauty of website design is that we can help you refresh your content and refine your messaging, satisfying your current customers, and acquiring new ones.