The Impact of Digital Signage in the Transportation Industry
Think about it; how many people around the world rely on mass public transit on a daily basis? The transportation industry has an extremely large demographic that rely on its service to get from point A to point B. With that in mind, it only makes sense that digital signage is fast becoming a common mainstay in airports, subways and bus stops.
Subway and Airport Digital Signage Solutions
Digital signage in airports and subway stations are actually nothing new. Overhead monitors that show departure and arrival times have been around for several decades. This is digital signage in its simplest form. Nowadays, however, the typical signage display is anything but simple and often features an elaborate and interactive display with ads and informative content that helps travelers navigate their way.
Types of Digital Signage Used in the Transportation Sector
While plain monitors showing departure/arrival times are still commonplace, there are also additions that exploit the next generation of digital advertising. Several airport digital signage displays, for instance, now also double as an interactive kiosk where travelers can use the screen’s touchscreen features to look up specific information and even purchase their tickets through a dispenser.
Some other notable subway and airport digital signage systems include the following:
Self-check-in kiosks are actually becoming the norm. Instead of interacting with a live clerk, travelers can quickly check themselves in by using an interactive kiosk where they can scan their passport, choose their seating, and have their tickets and baggage tags printed out. This provides a quick check-in alternative for frequent travelers who are familiar with the process and want to avoid long lines.
Businesses also routinely pay airports and subways to have ads shown in their station. This can be a regular ad shown using plain text, graphics and videos. It can also be more interactive to create greater consumer engagement. Samsung, for example, had a digital ad displayed at JCDecaux Airport in Paris, France. The ad promoted the company’s latest smartphone where travelers can interact with a large digital copy of the phone. The interaction highlights the actual capabilities and features of the device.
Ads in airports also tend to get more attention. This is in part due to the sheer number of people, but it’s also due to the fact that travelers have very little else to do once they check in and reach the waiting area. If the ads are interactive, they will be more likely to engage with it and give it their full attention.
Digital Guest Service Center
Those who work in the transportation sector, even those who merely work as custodians, are often bombarded with questions that they may or may not have an answer to. This can really interfere with employee productivity. A digital signage airport or subway display can answer the majority of traveler enquiries by providing answers to the most commonly asked questions. This may include the location of restrooms, baggage weight capacity, and a list of items that are prohibited on carry-on bags.
Likewise, these digital guest service stations can also notify travelers of prevalent scams to watch out for. This typically includes fraudulent solicitors seeking donations, bag snatchers and others who may try to exploit unsuspecting travelers.
With subway and airport digital signage fast becoming a trend, travelers have a quick source that they can turn to for information to take some of the hassle out of their travels. Ultimately, digital signage provides a more positive travel experience while also benefiting the industry in more ways than one.