Digital Signage >

Digital Advertising Screens

Digital Signage >

Digital Advertising Screens

If you’re a retailer based in a major city or even in a smaller town, you likely appreciate just how tough it can be to capture the attention of customers since the advent of the smartphone. Flat, boring advertising can work wonders when it is designed and crafted professionally and staged in the perfect place to draw the eye, however, the game-changer that retailers everywhere are increasingly turning to when they need to see an uptick in sales, footfall, and customer engagement is the digital advertising screen.

Here at RetailMotion, we believe in the old maxim, if you can’t beat ‘em, join ‘em, which is why we are at the forefront of in-store digital communications. Our solutions deliver a timely, effective and engaging consumer experience each time that is not only flexible but actively works to draw the eyes of passers-by away from the smaller screen in their hands and toward its dynamic content.

Advantages of Digital Screens versus Static Signage

You only have a certain amount of space for signage in your store, so you want to make the most of it. A static sign allows you to show one thing and one thing only, whereas a digital screen enables you to impart many messages and determine exactly the cycle of information you wish your customers to see today.
If you are operating on a tight budget, then a static sign really has to get it right the first time, every time. However, digital screens for advertising empower you to try an idea, test it, and if it proves unsuccessful, you can try something else without having to print or dispose of your old signage.
Here at RetailMotion, we know that your bottom line is what it all boils down to at the end of the year. That’s why we believe that the sooner all retailers shift to digital signage the sooner they can slash their advertising costs and see a greater return on investment for the digital content they put their money behind.
Probably the most important advantage digital ads bring to a business is the ability for the user to determine how effective their signage is. This not only empowers you to change to respond to consumer reactions, but it also enables you to streamline your services and products to best meet the demands of the market and respond to how the market is engaging with what you have, live. As such, you can stay on trend all year round.
Consumers are conditioned to turning their attention toward screens, and so when a moving ad plays before them, their engagement is 70% greater compared to static signs.

A polygon style illustration displaying a male facing towards a digital signage floor mounted kiosk, with both his hands pointing towards it in a way that has both his thumbs and index fingers shaped in an “L” that join up as a square. It is implied that he is measuring or determining position.

Embrace the Future Today

When it comes to retail, static signage is quickly becoming a thing of the past. Consumers expect and respond to digital ad screens, but while retailers look to the consumer, at RetailMotion, we analyse their behaviour and give you invaluable insights that you can deploy in a smart way that will drive the kind of results you want to see.

At RetailMotion, we understand just how important it is to stand out from the crowd, particularly for those that are operating in a high foot traffic area in which there are many competitors. Our intuitive systems offer retailers the chance to deploy advertising solutions that ensure you reach your customers, get the response you want, and take advantage of the prevailing trends.

So, get in touch with the team here at RetailMotion today and let our digital advertising screens help you achieve results that will make the year-end look a lot better.