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RetailMotion Pty Ltd
101 William Street
Darlinghurst NSW 2010

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Digital Signage >

Digital Signage Strategy

Digital Signage >

Digital Signage Strategy

“The essence of strategy is choosing what not to do”
– Michael Porter

At RetailMotion, we have some of the smartest strategic minds ready to formulate the best strategy for you and your digital signage system that puts your business ahead of the pack. We objectively assess your current problems and future plans of your business and devise a strategic framework that will improve the effectiveness of your brand to outsmart the competition.

The following three key questions comprise the basis of our strategic framework.

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Why do you need digital signage?

It is essential to know why you need your digital signage network and its purpose in growing your overall business. Digital displays can improve your business in a number of areas, and we develop a strategic focus depending on what your business wants to achieve, whether it be general or specific.

  • Improve your overall sales
  • Increase brand awareness of a particular product
  • Improve your customer’s in-store experience
  • Strengthen your brand identity
  • Increase foot traffic in your store

What type of digital screens are available?

There are a number of different screens that could be used for your digital network, so it is important that you choose the right screen for your business. Our strategies will guide you towards your objective, helping you decide which type of digital display is best suited to meet your needs. Some screens, such as interactive touch screen kiosks, are more effective at increasing customer engagement, whereas digital menus are perfect for increasing sales of a particular product.

We take the guesswork out of digital signs, our expertise and game-changing insights ensure we provide only the best solutions for your business.

A polygon style illustration displaying various different types of digital signage. From left to right are two portrait digital menu boards, a large landscape digital screen, a floor standing kiosk and lastly a wall mounted kiosk.
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Where should you place your digital screens?

A critical part of the digital display strategy is deciding where to locate your screens. To get maximum return on investment for your business, your screens must be in the right place, catching the attention of your customers at precisely the right moment.

Our strategists collaborate with you as it is one of the most critical decisions regarding your signage system. A digital menu board may sit behind your employees, or an advertising screen may be used in a front window to attract more customers to your store. There is no right or wrong, but the location of your screens is integral in determining the success or failure of your investment.

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