Interactive kiosks are fast becoming a marketing sensation and are being utilized by businesses of all stripes to make an impactful impression that leads to increased brand awareness and conversions. In its most basic form, kiosks provide an automated self-service station where customers can look up information regarding store layout or detailed descriptions of specific products. However, to really make the impression stick, some companies have really made full use of their kiosks by thinking well outside the box.
The following interactive kiosk examples highlight some truly creative marketing ploys that really take consumer engagement to the next level.
1. Cadbury’s Social Media Vending Machine
Cadbury is the renowned chocolate company best known for its chocolate Easter eggs. To further market its label, the company hosted a promo event by placing a modified vending machine outdoors. The machine carried its signature wrapped chocolate, and pedestrians could get a bar for free by logging onto their Facebook account from the machine.
This marketing stint proved to be a win-win for both Cadbury and consumers. The latter got a free chocolate bar while the company gets hundreds to thousands of social media profiles they can add to their subscriber list.
2. Jack Daniels’ High-Life Kiosk
Jack Daniels is a global name when it comes to quality whisky. To make its name an even bigger presence among consumers, the company set up a kiosk booth at a music festival in Japan.
3. Nike Vending Machine
This is truly one of the top kiosk marketing examples of 2014. Nike really outdid itself with this ingenious idea. It placed a vending machine outdoors in the middle of a New York street that carried a variety of fitness gear and equipment. However, this is no ordinary vending machine; instead of accepting cash, it accepts sweat.
To promote its new fitness wristband monitor, users would engage in physical activity to work up a sweat. The monitor would record the user’s heart rate and calories burned. Once a certain threshold is reached and the numbers are logged and recorded, users can scan the wristband to the vending machine to redeem for a free item.
4. Coca-Cola Mini Kiosk
Some interactive kiosk examples stand out due to its miniature size. Such is the case of a campaign by Coca-Cola. To promote its 7.5 ounce mini can, a vending machine was placed in the middle of a busy sidewalk.
5. Coca-Cola Fairplay Machine
Coca-Cola never seems to be short of awesome kiosk marketing examples. Here is a campaign it did towards the end of 2013, so not exactly 2014 but close enough. The stint was held in Milan, Italy, in the middle of soccer season.
These kiosk marketing examples will hopefully inspire you to think outside the box when formulating your own campaign. With digital and kiosk marketing, there truly is no limit on how creative you can get.