The highly competitive service station market is dominated by the large multinationals so carving out space is very challenging but that is just what APW is doing by delivering cheaper, quality fuel and highly appealing in-store products as well as an unbeatable, customer experience.
With the customer always at the centre of everything APW does, they needed a better way to communicate their product offer so RetailMotion was engaged to build a digital signage network and to develop the creative messaging to attract engage and sell the product offer.
From ideation to final delivery of a 6 screen video wall that can communicate a single offer to six product offers or any combination within very tight constraints was achieved by working very closely with APW to explore all the options. It was with that close collaboration we were able to design, build and commission an ideal solution that can be rolled out to new service stations. APW has also leveraged RetailMotions expertise in creating best in class digital signage content creation with animation including animated 6 screen takeovers to communicate offers that enhance customer experience and help drive business growth.
And like all new technology-driven systems it requires operational expertise and RetailMotion technical and customer support ensures we minimise digital signage downtime and unnecessary site call out costs.
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