ASICS is one of the world’s leading footwear and sports apparel brands who pride themselves on being at the forefront of technological innovation. Everything they produce from sports shoes to the in-store customer experience ASICS leverages the best in class technologies.

With an expanding footprint of dedicated ASICS stores around the country, it was imperative that their new flagship site in Brisbane created a unique customer experience. By installing and integrating their own in-store media network with a 9 screen video wall and a multi-zone screen integrated with the in-store music system RetailMotion have provided ASICS with a point of difference in the intensely competitive athletic sportswear industry.

ASICS challenged RetailMotion to leverage their world-class creative content and adapt it to suit the newly created in-store environment in a way that not only attracted customer attention but engaged them with ASICS latest footwear and sportswear technology.

Thanks to precise project management, coordinating with multiple parties and extreme timelines, the ASICS store was up and running within 4 weeks of receiving the brief, captivating customers with a state of the art video wall that is integrated with the in-store sound system, and a large promotional screen near the entrance.

This has ensured ASICS not only engage customers and potential customers as they walk past the storefront and browse their store but further enhances their standing as the innovation leaders in the athletic footwear industry.

The Solution