With a growing network of owned chocolate shops, cafes and boutique stores, Lindt needed a way to measure the foot traffic, customer dwell times and a series of retail performance metrics to help evaluate the effectiveness of marketing programs before expanding into heavyweight digital signage.
Retailmotions’ end to end smart digital signage offer was the ideal solution for Lindt Australia. We designed the retail analytics system to track retail foot traffic and then integrated point of sale transaction data into a management dashboard that automatically prioritises which stores represented opportunities so management could create action plans for performance improvements. With a complete retail analytics system operational the next step was to use the big data to ensure a digital signage creative content would improve the in-store communication strategy.
Every Lindt Chocolate Shop and Cafe has a different footprint so when building the digital signage network we needed to consider how to simplify and standardise the system while allowing screen configurations to be flexible to each different Chocolate store.
Our creative teams and media strategists worked closely together to develop creative content, media plans and schedules for the Lindt in-store digital signage network to create an enchanting customer experience and to promote new product offers.
As a household name in the chocolate and confectionery category, Lindt always has something special to offer their customers and RetailMotions smart digital signage ensures Lindt can stay ahead of the competition.
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