The North Face is synonymous with the highest quality adventure apparel, from day & technical backpacks to jackets & vests, shirts & tops and shoes and just about everything you could ever need for an adventure lifestyle.
With an existing digital signage system malfunctioning and operating with manual content updates, The North Face owned retail stores were struggling to create a customer experience that could inform customers how wide their range of adventure gear was and to create a content experience that was developed for a digital signage system.
Retailmotion was engaged to connect the digital signs to allow automatic content updates, adapt global content to create a customer experience that showcased the spirit of adventure the brand is built around and to troubleshoot screen issues.
Connecting a content management system, required deciding whether the media scheduling would be self-managed or outsourced once this was determined our strategists and creative experts built the storyboards to create amazing combinations of summer and winter adventure sports to create an in-store customer experience that built a sense of anticipation and excitement that placed The North Face brand at the centre of the customers next adventure.
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