Van Heusen

Drawing awareness, helping shopper navigation and capturing customer information with a 3.5% sales increase

Being one of the leading menswear brands means Van Heusen always needs to be one step ahead of the game.

That’s why they looked to us to develop content for their large format, interactive touch screens to sit in the menswear section at a number of Myer locations across Australia.

We created a clean interface with simple navigation paths and clear language to communicate detailed product information, as well as creating an animated piece to engage new and existing Van Heusen customers.

The kiosk provides key product and brand touch points, directing customers to the next step in the purchase cycle, and is managed from a centrally located Content Management System.

The results have generated extremely positive feedback from customers as well as Van Heusen sales staff, who refer to the system during the sales process. This success has meant the kiosk has been rolled out to 25 key Myer locations across Australia.

The Solution