M
6

Get In Touch

Get In Touch With Us

RetailMotion Pty Ltd
101 William Street
Darlinghurst NSW 2010
AUSTRALIA

P: (02) 9431 1431

Please Review The RetailMotion Privacy Policy

Our Work >

APW

A Case Study >
Our Work >

APW

A Case Study >

Increased dwell time and improved sales through eye-catching content

Offering an unparalleled service station experience, APW combines fuel with convenience and were looking to upgrade their offer. APW engaged RetailMotion to improve their convenience store and help them evolve with the digital world to engage customers and increase sales of non-fuel related items.

Explore the digital transformation of APW

An image of the APW 6-screen menu board displaying the snowmax frozen drinks “slushies” campaign, featuring a polar bear drinking and an assortment of fruits and syrups exploding around it including raspberries, limes and cola ice cubes.

Filling up on fuel and food at APW

APW was looking to upgrade their petrol station convenience offer to increase conversions and the average transaction value on non-fuel convenience items in combination with their volume-driven fuel offer.

Our approach

Our task was to introduce a more appealing and dynamic electronic sign solution that would help APW capture the attention of customers as they walk inside the store to pay for their fuel. We were also briefed to spark appetite appeal through the use of beautiful photography and to drive sales across the different food ranges on offer.

We designed and developed six 32″ landscape digital menu displays that covered the entire three food and coffee display cabinets. RetailMotion also created the menu layouts and designed a six-screen takeover to promote the new ‘SnowMax’ frozen drink. Our solution encourages impulse purchases the moment a customer enters APW by using every square centimetre of visible space in all points of the store. We provide complete diagnostic technical and customer support for APW to support their entire digital signage system.

The outcome

Some of the challenges we faced included limited budget and limited space to create a solution that could capture the attention of customers as they are focused on paying for their fuel and leaving. The final result was a dynamic digital menu display that increased dwell time in-store and improved sales with eye-catching content that delivered on the client’s objectives.

An icon displaying a digital display screen with a play button representing the RetailMotion service: digital signage

Learn more about our Digital Signage services

Discover how we transformed our other clients

An image a husband and wife laying on a crème-coloured delta three-seater lounge with a fixed chase. The room is finished with a glass coffee table, grey carpet, a black coloured standing lamp, grey curtains and a modern oil panting mounted to the wall. This image represents the RetailMotion client King Living.

King Living

An image of a male’s standing right leg positioned side on, the male’s foot is dressed in black, white and grey coloured running shoes flytefoam technology, representing the RetailMotion client Asics.

Asics

An image of two hikers standing on large boulders looking over a lake, in the distance the sky is overcast with clouds. The image is overlayed with The North Face’s logo. Representing the RetailMotion client The North Face.

The North Face

An image a senior couple smiling at each other as they are on a hike. The female is hugging her husband, representing the RetailMotion client Australian Seniors Insurance.

Australian Seniors Insurance

An image of a Mezze Za Za souvlaki gyros pork wrap in original blue and white branded packaging, laid flat on a wooden serving board. In the background is a Mythos branded beer bottle. This image represents the RetailMotion client Mezze Za Za.

Mezze Za Za

An image of a Mediterranean chicken salad with olive oil dressing and mayonnaise dressing on the side, representing the RetailMotion client APW.

APW

An image of words “Dinner on the go” placed on Woolworths grey and an overlaid illustration of a man wearing a purple business jacket, cyan chinos, dark leather shoes and riding a bicycle. Both the bicycles wheels are depicted to look like the inside of limes cut in half, representing the RetailMotion client Woolworths Metro.

Woolworths Metro

An image of The Comfort Shop Crows Nest storefront from the perspective of Willoughby St. The focus is on the digital signage screen that displays the store’s logo and trading hours, in addition the store window displays red and black recliner chairs.

The Comfort Shop

An image the Lindt & Sprüngli EXCELLENCE maître in process of creating a block of EXCELLENCE chocolate as he carefully a preciously adds melted chocolate to a chocolate stencil with a spatula, representing the RetailMotion client Lindt & Sprüngli.

Lindt & Sprüngli

View All Our Case Studies

Discuss A Project

We’d love to chat with you.

Complete the form below and we will get back to you to discuss your project further.

Please Review The RetailMotion Terms, Conditions and Privacy Policy