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RetailMotion Pty Ltd
Level 1, 168 Willoughby Road
Crows Nest NSW 2065
AUSTRALIA

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Our Work >

APW

A Case Study >
Our Work >

APW

A Case Study >

Increased dwell time and improved sales through eye-catching content

Offering an unparalleled service station experience, APW combines fuel with convenience and were looking to upgrade their offer. APW engaged RetailMotion to improve their convenience store and help them evolve with the digital world to engage customers and increase sales of non-fuel related items.

Explore the digital transformation of APW

Digital Signage services in use

An icon displaying two overlapping chat boxes representing the consulting sub-service of digital signage

Consulting

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Strategy

An icon displaying a group of 3D cubes in the shape of an “L” and an individual cube moving into the vacant position to form a 2x2 larger 3D cube representing the system design sub-service of digital signage

System Design

An icon displaying a digital display with a play button and a directional chart representing the equipment procurement sub-service of digital signage

Equipment Procurement

An icon displaying a laser distance measuring tool representing the install, integrate and commission sub-service of digital signage

Install, Integrate, Commission

An icon displaying a laptop representing the content management system sub-service of digital signage

Content Management System Software

An icon displaying a lightbulb, ink well pen and a ruler representing the creative services sub-service of digital signage

Creative Services

An icon displaying a calendar and a clock representing the media planning and scheduling sub-service of digital signage

Media Planning & Scheduling

An icon displaying a headset and a chat box representing the technical and customer sub-service of digital signage

Technical & Customer Support

An icon displaying a spanner tool and a screwdriver tool representing the maintenance sub-service of digital signage

Maintenance

An image of the APW 6-screen menu board displaying the snowmax frozen drinks “slushies” campaign, featuring a polar bear drinking and an assortment of fruits and syrups exploding around it including raspberries, limes and cola ice cubes.

Filling up on fuel and food at APW

APW was looking to upgrade their petrol station convenience offer to increase conversions and the average transaction value on non-fuel convenience items in combination with their volume-driven fuel offer.

Our approach

Our task was to introduce a more appealing and dynamic electronic sign solution that would help APW capture the attention of customers as they walk inside the store to pay for their fuel. We were also briefed to spark appetite appeal through the use of beautiful photography and to drive sales across the different food ranges on offer.

We designed and developed six 32″ landscape digital menu displays that covered the entire three food and coffee display cabinets. RetailMotion also created the menu layouts and designed a six-screen takeover to promote the new ‘SnowMax’ frozen drink. Our solution encourages impulse purchases the moment a customer enters APW by using every square centimetre of visible space in all points of the store. We provide complete diagnostic technical and customer support for APW to support their entire digital signage system.

The outcome

Some of the challenges we faced included limited budget and limited space to create a solution that could capture the attention of customers as they are focused on paying for their fuel and leaving. The final result was a dynamic digital menu display that increased dwell time in-store and improved sales with eye-catching content that delivered on the client’s objectives.

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