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Our Work >

Lindt & Sprüngli

A Case Study >
Our Work >

Lindt & Sprüngli

A Case Study >

Capitalising on opportunities at every touch point

This much-loved premium chocolate brand has a network of chocolate shops, cafes, and boutique stores Australia wide. Our challenge was to help Lindt undergo a complete digital transformation, taking advantage of the key service offerings of RetailMotion to improve business performance and create an enchanting customer experience both online and in-store.

Explore the digital transformation of Lindt & Sprüngli

Fast, efficient, successful

The busy Cockle Bay store in Sydney’s Darling Harbour required a dynamic way to display its menu and promote new products to capture more customers. Using the existing space, our task was to provide a solution that allows for quick updates whilst attracting customers and driving the average transaction value. Working to extremely tight deadlines with other trades during this refurbishment, RetailMotion was able to deliver a three-screen digital menu board and connected a 75″ engage screen with a new content management system. The system was delivered on time, on budget, and brief for flexible and impactful messaging that reflects their promotional campaigns.

Brand new boutique

Redefining the way customers experience the Lindt difference resulted in the opening of the first Lindt boutique chocolate shop at Macquarie Park in New South Wales. RetailMotion was asked to deliver a digital signage solution that allows the Lindt difference messaging and drinks menu board to display simultaneously. We developed and commissioned a 75″ digital sign recessed into a wall with a cloud-based content management system, complete menu board creative, media planning, and ongoing technical support. We were under tight deadlines, working to strict Centre Management rules but we succeeded in creating a superb customer experience. Lindt was extremely happy with the results, with the easy-to-read drinks menu board combining to engage customers and drive sales.

An image of the interior of the Lindt and Sprüngli Martin Place chocolate café, with a focus on  the digital signage screen located behind the main counter.

Taking digital signage nationwide

Most of the Lindt stores had some existing digital displays that used a USB stick to run a continuous video loop. Our challenge was to connect, install, and integrate a cloud-based content management system to provide centrally controlled brand, product, and tactical messaging across all stores. The plan was set to execute across five states in four weeks, and then the COVID 19 pandemic forced us to put our plans on hold due to multiple store closures. With restrictions changing frequently, we had to remain flexible and worked closely to manage social distancing and occupancy rules to ensure the safety of all involved. We operated outside of regular business hours to avoid impacting normal trading, resulting in a successful nation-wide in-store communication platform enabling dynamic messaging.

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