M
6

Get In Touch

Get In Touch With Us

RetailMotion Pty Ltd
Level 1, 168 Willoughby Road
Crows Nest NSW 2065
AUSTRALIA

P: (02) 9002 1611 

Please Review The RetailMotion Privacy Policy

Our Work >

Prolon Mouthguards

A Case Study >
Our Work >

Prolon Mouthguards

A Case Study >

Solutions that promote growth and create impact

A market leader in mouthguards in New Zealand, Prolon has been keeping kids and adults safe while playing sports for over 40 years. As their brand reputation strengthened so did the need to digitally transform their business. RetailMotion has been working with Prolon to allow them to continue providing quality products to sporting clubs and schools whilst developing their business for the future.

Visit The Website

Explore the digital transformation of Prolon

An icon displaying a laptop and a mega-phone representing the RetailMotion service: digital marketing

Digital Marketing

View All Our Services

Digital Marketing services in use

An icon displaying a “king” chess piece representing the strategy sub-service of digital marketing.

Strategy

An icon displaying a piece of paper with horizontal lines written by a pen to indicate the development of content representing the content creation sub-service of digital marketing.

Content Creation

An icon displaying straight horizontal lines and a “” symbol to make reference to HTML code representing the website design and development sub-service of digital marketing.

Website Design & Development

An icon displaying an internet browser search bar and an overlayed magnifying glass representing the search engine marketing and search engine optimisation (SEM & SEO) sub-service of digital marketing.

SEM & SEO

An icon displaying a form positioned on a web page with a “tick” symbol indicating the completion of the form representing the landing page and forms sub-service of digital marketing.

Landing Pages & Forms

An image of a strategy discussion, with four individuals focused on the presentation screen that is displaying the brand guidelines to be used on the Prolon Mouthguards website.

Well-loved brand, with a well-loved website

Prolon was using an outdated website with a manual email and fax ordering system that was time and resource-heavy. They needed to move away from this and towards an online ordering system to reduce costs, fulfill greater numbers of orders faster, and to allow for international expansion.

Our approach

We created the complete brand, communication, and digital growth plans for a new eCommerce website paired with a new email marketing strategy. By integrating our email marketing with the new website, we were able to compile a new email database and establish automated workflows to generate new wholesale accounts. Using online analytics, we also set up to track a series of conversion metrics to optimise marketing spend.

The outcome

With a limited budget and an overseas client, we faced our challenges. However, the customers reported great feedback and the client was extremely happy with the services we delivered.

An image of a lady engaging with her MacBook air as she views and users the Prolon Mouthguards website. The laptop is currently displaying the home page’s header carousel, showing a group of children in soccer uniforms smiling with the words “Everyone should be able to enjoy sport without fear of dental injury” overlaid.
An image of a female and a male sitting at a table conducting a google analytics dashboard review on the Prolon Mouthguards website using a laptop.
An icon displaying a laptop and a mega-phone representing the RetailMotion service: digital marketing

Learn more about our Digital Marketing services

“ When it comes to thinking power, these guys have it all covered from A-Z. They developed an insightful strategy, the creative work was spot on and the development of the site was delivered on time and on budget. I would work with them again in a flash.”

Craig Dais

Chief Executive Officer, Innova Products - Prolon Mouthguards

Discover how we transformed our other clients

An image a husband and wife laying on a crème-coloured delta three-seater lounge with a fixed chase. The room is finished with a glass coffee table, grey carpet, a black coloured standing lamp, grey curtains and a modern oil panting mounted to the wall. This image represents the RetailMotion client King Living.

King Living

An image of a male’s standing right leg positioned side on, the male’s foot is dressed in black, white and grey coloured running shoes flytefoam technology, representing the RetailMotion client Asics.

Asics

An image of a group huddle consisting of six smiling children wearing white t-shirts and one adult male also smiling and wearing a white t-shirt with the green Prolon Mouthguards logo imprinted on it, representing the RetailMotion client Prolon Mouthguards.

Prolon Mouthguards

An image a blue Birde tap and play speaker and media player with wireless charging, positioned on wooden floorboards. The device is surrounded by Birde starter pack seeds and children’s Zebra toys, representing the RetailMotion client Birde.

Birde

An image of two hikers standing on large boulders looking over a lake, in the distance the sky is overcast with clouds. The image is overlayed with The North Face’s logo. Representing the RetailMotion client The North Face.

The North Face

An image a senior couple smiling at each other as they are on a hike. The female is hugging her husband, representing the RetailMotion client Australian Seniors Insurance.

Australian Seniors Insurance

An image of a Mezze Za Za souvlaki gyros pork wrap in original blue and white branded packaging, laid flat on a wooden serving board. In the background is a Mythos branded beer bottle. This image represents the RetailMotion client Mezze Za Za.

Mezze Za Za

An image of a Mediterranean chicken salad with olive oil dressing and mayonnaise dressing on the side, representing the RetailMotion client APW.

APW

An image of a solo lemonade can, a pack of chips and a Salty Rooster Mexican rooster burger. The burger includes grilled chicken, lettuce, tomato, cheese, avocado, homemade hot chilli and mayonnaise, representing the RetailMotion client Salty Rooster.

Salty Rooster

An image of words “Dinner on the go” placed on Woolworths grey and an overlaid illustration of a man wearing a purple business jacket, cyan chinos, dark leather shoes and riding a bicycle. Both the bicycles wheels are depicted to look like the inside of limes cut in half, representing the RetailMotion client Woolworths Metro.

Woolworths Metro

An image of The Comfort Shop Crows Nest storefront from the perspective of Willoughby St. The focus is on the digital signage screen that displays the store’s logo and trading hours, in addition the store window displays red and black recliner chairs.

The Comfort Shop

An image the Lindt & Sprüngli EXCELLENCE maître in process of creating a block of EXCELLENCE chocolate as he carefully a preciously adds melted chocolate to a chocolate stencil with a spatula, representing the RetailMotion client Lindt & Sprüngli.

Lindt & Sprüngli

View All Our Case Studies

Discuss A Project

We’d love to chat with you.

Complete the form below and we will get back to you to discuss your project further.

Please Review The RetailMotion Terms, Conditions and Privacy Policy