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Our Work >

The Comfort Shop

A Case Study >
Our Work >

The Comfort Shop

A Case Study >

Capturing customers attention with enticing and engaging digital signage

In a fiercely competitive market, The Comfort Shop needed an innovative way to promote its broad range of unique furniture products to continue attracting customers. RetailMotion joined The Comfort Shop to help them expand their business and move into the digital world.

Explore the digital transformation of The Comfort Shop

Engaging and attracting shoppers into store

With an expanding business and opening a new location in Sydney’s busy suburb of Crows Nest, The Comfort Shop needed to establish themselves in this local area. Showcasing their range of premium products to capture the attention of customers was an essential part of building their reputation at this new location.

Our approach

RetailMotion was tasked with creating an end-to-end digital signage solution that takes advantage of the busy set of traffic lights outside the Crows Nest store. This full-scale solution builds awareness of their store and products whilst driving store traffic.

A twin 55″ landscape high bright digital display was installed in The Comfort Shop store to face the main street, attracting customers attention and building brand awareness. Our window-facing solution promotes store trading hours and key products through a series of animations created by RetailMotion, leveraging existing marketing assets from the client.

We now use a world-leading cloud-based content management system across stores in Sydney, Brisbane, and Melbourne, scheduling media for maximum impact and bringing the content to life day and night. The Comfort Shop has our full remote diagnostic and troubleshooting technical support for all of their stores.

An image of The Comfort Shop Crows Nest store front. The focus is on the two individual digital signage screen that displays the store’s logo and trading hours, in addition the store window displays red and black recliner chairs.  Image: The Comfort Shop Crows Nest Furniture Digital Signage Screens 1

The outcome

With a tight budget and limited creative assets to work with, we certainly faced our challenges. We were able to overcome these challenges and cement The Comfort Shop as a strong competitor in its Crows Nest location because of effective digital signage. RetailMotion has a longstanding and successful relationship with The Comfort Shop that grows and evolves with their business.

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