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Our Work >

Woolworths Metro

A Case Study >
Our Work >

Woolworths Metro

A Case Study >

Optimising communication through digital transformation

More than just a mini supermarket, Woolworths Metro is the place to go for freshly prepared meals for people on the move. However, they needed help from RetailMotion to quickly educate consumers and attract new customers. Together, we digitally transformed Woolworths Metro to cement their share in a highly competitive retail market.

Explore the digital transformation of Woolworths Metro

Digital Signage services in use

An icon displaying two overlapping chat boxes representing the consulting sub-service of digital signage

Consulting

An icon displaying a “king” chess piece representing the strategy sub-service of digital signage

Strategy

An icon displaying a group of 3D cubes in the shape of an “L” and an individual cube moving into the vacant position to form a 2x2 larger 3D cube representing the system design sub-service of digital signage

System Design

An icon displaying a digital display with a play button and a directional chart representing the equipment procurement sub-service of digital signage

Equipment Procurement

An icon displaying a laser distance measuring tool representing the install, integrate and commission sub-service of digital signage

Install, Integrate, Commission

An icon displaying a laptop representing the content management system sub-service of digital signage

Content Management System Software

An icon displaying a lightbulb, ink well pen and a ruler representing the creative services sub-service of digital signage

Creative Services

An icon displaying a calendar and a clock representing the media planning and scheduling sub-service of digital signage

Media Planning & Scheduling

An icon displaying a headset and a chat box representing the technical and customer sub-service of digital signage

Technical & Customer Support

An icon displaying a spanner tool and a screwdriver tool representing the maintenance sub-service of digital signage

Maintenance

An image of a Woolworths Metro Store Front, indicated by the large Woolworths Metro LED Sign, Woolworths café in the background and a digital signage screen mounted on the wall displaying promotional content.

Supermarket kingpin for food on the go

Woolworths Metro was expanding the footprint of their brand, repositioning themselves as an urban destination for food on the go. They were looking for someone that could help them integrate a digital signage solution across their national network of stores to promote food on the go and attract customers into stores.

Our approach

RetailMotion designed, developed and commissioned a network of High Bright 55″ portrait screens for the Woolworths Metro shop front windows with an intuitive, easy-to-use cloud-based content management system. We combined the digital screens with content creation and complete media planning and scheduling to promote different food offers at other times of the day to optimise sales. Our remote diagnostic and troubleshooting customer service provided Woolworths Metro with support 7 days a week through a Virtual Private Network.

The outcome

The challenges we faced included restricted access to stores, with installation occurring mostly outside of trading hours, in the night and on weekends. Despite this, RetailMotion successfully deployed a complete end-to-end digital signage solution for Woolworths Metro.

We worked across multiple states, managing the expectations of many stakeholders to deliver the entire digital signage ecosystem. This new channel of communication had to be optimised, enticing and engaging customers to increase foot traffic and improve sales.

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